MMO Blogging Tips Part 2

February 8, 2010 at 12:09 am | Posted in mmorpg | 1 Comment
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blogMassively recently put up interviews with 9 community managers from MMO’s and asked them a series of questions specifically about blogging. I tackled Part 1 here, hoping to summarize and see if they had anything to offer me or anyone else. Here’s Part 2.

In that post I made a big deal of not really wanting a close relationship with a game I’m trying to be objective about, and not really seeking out a large readership. Some of the questions weren’t therefore relevant, but there were plenty of small, useful, pieces of advice buried in there. Hopefully in this post, the questions shift focus a little bit.

What level of honesty should bloggers have regarding the benefits and flaws of your game in balancing the interests of the readers and the interests of your company?

To their credit, each CM quickly acknowledges that honesty (hokey as it may sound) is the best policy. I don’t think any blogger worth their kilobytes would allow themselves to any degree of dishonesty that would mislead or even soften the blow of their posts. There isn’t much point to being dishonest. It won’t get you hits, it won’t make you popular, it probably won’t get you anything.

Is it better for a blogger to remain with the masses or get inside access to information for the community relations and marketing purposes of your company?

I suppose this is exactly what I’ve been talking about. Should a blogger actively seek out and disseminate inside information? I don’t think so. Beta access is one thing, but, when you’re on the inside, in bed with the people you’re blogging about it makes it harder to rip them a new one when they screw up. Inside information would be great, haul in new visitors, keep your readership happy. The choice is clearly up to the blogger as most of the CM’s say.

From your professional standpoint, what are some of the key differences between bloggers and major MMO news sites?

The Community Managers skim the surface on this question, mentioning that MMO news sites post often, and not at all in depth. I think it goes further than that, there’s no narrative, you rarely know who’s posting and there’s rarely any commentary or insight. There’s no enthusiasm or disdain from major sites. I read major sites that post publicity material for games that I know have major problems, but all I ever hear is whatever the marketing teams send them. You get way more than that with individual bloggers.

Many bloggers have sites unabashedly dedicated to whatever MMO they are currently playing, but because they maintain the site throughout the rise and fall of many MMOs, they develop a constant following. Other bloggers create blogs focused solely on one MMO, and the readership is based on the sole MMO’s popularity. Is there necessarily a better way in your opinion, especially with regards to building relationships between bloggers and your company?

Obviously if you’re looking to develop a close relationship with your chosen game community, you need to focus. That’s my opinion though. Some of the CM’s agree, but some are open to bloggers with a wide breadth of experience. I think the most interesting thing said in response to his question is when Baribeau says “Create good, well-written, regular content with a unique perspective and it doesn’t matter what you write about — you’ll have a following.” That’s probably the best advice in both part 1 and part 2.

A bright-eyed blogger comes up to you at a convention and begs for some simple advice. What do you say?

A lot of good advice here, finally. Mostly a summary of everything that’s come up. Write a lot, cultivate your skills, don’t blog in a vacuum, network.

This was actually a good feature for Massively. A far cry from their usual bland CNN approach. Getting inside the heads of Community Managers was informative. Interesting that I’m not really going to take half of this advice though, am I that stubborn? I’m not really interested in networking. The only thing I’m going to be working on is writing in a more interesting, funny, and less boring way. If only there was more information about Guild Wars 2 I could probably get my frequency up too. I wonder what their stance on stealing random images and using them in your blog posts is.


1 Comment

  1. Beta keys – totally free

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